When I started down the path of launching this new idea, it took me a year to decide what this vision should actually represent and what we would do.
In a world where businesses are mostly motivated by greed, profits, or amassing a large follower base on social media, I wanted to go against the status quo to create something vastly different; something that makes a lasting impact and changes lives. For me, it's wasn't about the money but leaving a legacy.
This might sound like some finely crafted corporate mission statement or bullshit marketing tactic but as you read my story, I think you'll understand why this isn't really a business idea as much as it is a calling.
My struggle for survival.
Ever since I was a child, I’ve had my share of extreme hardships. Life-threatening allergies, sex abuse, bullying, fat shaming, drug addiction, death of loved ones, and even almost dying on several occasions are just some of the challenges I've faced.
Unfortunately these circumstances also brought on many years of other problems including anxiety, PTSD, alcohol abuse, and severe depression. There were days so dark that even suicide seemed like a better option.
Somehow I found the mental strength to keep fighting and discovered a way to overcome these hellish nightmares.
I decided to become a warrior over being the victim. I chose to laugh at my adversities instead of crying about them. I started to embrace my challenges rather than running from them. I learned to think positively about my struggles instead of dwelling on the negative.
And this shift in mindset has made all the difference in the world.
Two words that changed everything.
Like a flash of lightning, the words Remain Strong exploded to life one night, setting fire to a powerful new mantra and a purpose for helping others. A vision ignited from my own struggles for survival and the burning desire to save lives.
Two words to encourage us to face our adversity. Two words to motivate us to stay in the fight. Two words inspiring us to never give up. Two words to provide hope when it feels like there is none.
And it's a rally cry that could mean something different to each person who says it.
What it could mean to you.
There are so many people in this country struggling with their own battles right now. Cancer, depression, obesity, abuse, sexuality, discrimination, bullying, and suicidal tendencies are all things I personally know people are facing. Maybe you are dealing with your own demons as well.
Do not be discouraged and please don't EVER give up!
Remain Strong is about having a warrior spirit and the determination to overcome whatever life throws at you. Remain Strong is about fortifying your mind, body, and spirit so you can be happier. Remain Strong is changing your mindset so you can feel better. Remain Strong is about empowering yourself to keep kicking ass and keep moving forward.
It's simply two words that can mean different things depending on what you are dealing with, but hopefully are a powerful motivator to help you through.
Unfortunately none of this will stop the pain you're experiencing now or will in the future, but it will help you face it and eventually overcome it the best way possible.
Remain Strong is a calling.
When Simon Sinek wrote the best selling book Start with Why, it completely changed the way I thought about business and life.
The premise of his book is that we should have a very compelling reason to pursue any idea. The "why" behind our motives is what really matters and it can keep us in the game when we want to quit. It's a very powerful and motivating way of thinking and I've learned how important it is to have something to fight for.
We are fighting for you!
Remain Strong is a calling because we've seen how much people are hurting and struggling – often through similar experiences we've lived through. Donetta and I know that the right mindset and support can change everything. And we believe you should be able to enjoy a happier and healthier life. You deserve it.
So we're launching this passion project as a way to help.
Over the next few years we hope this idea will take on a life of it's own and become something that's uniquely different. We're not sure exactly how this looks but that doesn't matter; what matters is that it benefits you in some meaningful way.
Remember you are never alone. Together we will Remain Strong!